History of RAM Trucks | Vicksburg, MS

 

RAM trucks are known for being rugged, capable, bold, and durable. This series of pickups represents a strong working class, but also manages to deliver comforts and conveniences that show consideration for passengers. RAM trucks have won Motor Trend's Truck of the Year on five different occasions, as well as plenty of other awards that prove we're not the only ones who find RAM trucks noteworthy.

                                           

Before there was the RAM pickup, there was the Dodge Ram pickup, and before that there were simply Dodge trucks. In fact, Dodge had been making vehicles long before the RAM name came into the picture. Dodge started back in the first half of the 20th century, and the early Dodge lineup had a fun piece of decor that seemed to foreshadow the RAM's arrival: the Ram hood ornament. This later appeared on the hood of the first-generation RAM trucks which debuted in 1981. These included a four-wheel-drive option, a half-ton truck, a three-quarter-ton truck, and a one-ton truck.

 

The Ram hood ornament became a popular and iconic logo associated with strong performance and durability. This association was reinforced with the design of the second-generation RAM pickups, which came in 1994. The redesign featured a smoother, modern body, a new 8.0-liter V10 engine, and a better, more thoughtful cabin. It was a huge success, and sales more than tripled for RAM trucks between 1993 and 1994.

 

Success continued throughout the 1990s, into the third-generation as well as the fourth-generation pickups, which debuted in 2008. In 2011, RAM became the only brand of pickups to offer manual transmissions. The current generation of RAM trucks offers multiple powerful engine options, various configurations, strong capability, and smart safety features. It has been a respectable, admirable pickup truck since its inception, and its standard are still held high today. To learn more about the current generation of RAM trucks, stop in at Blackburn CDJR today. 

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Blackburn Chrysler Dodge Jeep Ram

2135 N Frontage Rd
Directions Vicksburg, MS 39180

  • Sales: (888) 553-2913
  • Service: (888) 378-1844
  • Parts: (888) 506-9184

Hours

  • Monday 8:00am-6:00pm
  • Tuesday 8:00am-6:00pm
  • Wednesday 8:00am-6:00pm
  • Thursday 8:00am-6:00pm
  • Friday 8:00am-6:00pm
  • Saturday 9:00am-5:00pm
  • Sunday Closed