Chrysler History

 
Chrysler is one of the most respected and dignified American automakers, renowned not just for the quality of its engineering, but for the timeless beauty and style of its each and every vehicle.

Chrysler was founded on June 6, 1926 by Walter Chrysler after the reorganization of the Maxwell Motor Company. From the onset, Chrysler vehicles were ahead of the curve; the first Chrysler came with a high compression engine, an oil filter, and a carburetor air filter when all of these things were nowhere to be found on other automobiles. Over time, the Chrysler Corporation introduced a variety of brands and marquees such as Plymouth, DeSoto, and Imperial. Today, Chrysler has four worldwide marquees, each one as famous and well-known as the next: Dodge, Jeep, Chrysler, and, most recently, Ram.

Throughout its history, Chrysler was never just an automaker. As a company, it has been essential to a multitude of American endeavors, from NASA exploration (the Mercury-Redstone Launch Vehicle) to radar antennas for the Army's Signal Corps Laboratories. Chrysler has never been a company that believes in setting limitations when it comes to engineering.

In 1987, Chrysler acquired American Motors Corporation which also mean the acquisition of the adventurous Jeep brand. 2008-2011 brought much distress to the brand and unfortunately had to file for bankruptcy in 2009. After a lot of negotiating and rebuilding during the recession, Chrysler emerged ready to take on the future!

Today, Chrysler is still known as the ultimate American brand. You may recall the famous 2011 ad campaign in which Chrysler proudly told the world it's "Imported from Detroit." Some automakers want to play up their overseas owners, present an exotic face to the American people, but not Chrysler. Today, Chrysler operates under the Fiat Chrysler Automobiles (FCA) umbrella. As it always has been, Chrysler is a company about making things right and making things beautiful. That's why we at Blackburn Motors are proud to sell Chrysler vehicles and always will be. 

Chrysler is celebrating 90 Years in 2015 and to celebrate, the brand is introducing some Limited Edition trim levels of the 200, 300, and Town & Country. We're excited to have these exciting models on our lot in Vicksburg!

If you would like to learn more about Chrysler or any of its affiliating brands, stop by Blackburn Motor Co. We've been around since 1936 so we can give you all of the details! Visit us at 2135 N. Frontage Road, Vicksburg, MS 39180!

Contact

Blackburn Chrysler Dodge Jeep Ram

2135 N Frontage Rd
Directions Vicksburg, MS 39180

  • Sales: (888) 553-2913
  • Service: (888) 378-1844
  • Parts: (888) 506-9184

Hours

  • Monday 8:00am-6:00pm
  • Tuesday 8:00am-6:00pm
  • Wednesday 8:00am-6:00pm
  • Thursday 8:00am-6:00pm
  • Friday 8:00am-6:00pm
  • Saturday 9:00am-5:00pm
  • Sunday Closed